Credibility builds visibility.

Visibility builds trust.

Trust builds reputation.

We provide strategic PR and communications support for founders, executives, startups, and organisations operating in high-growth, complex, and reputation-sensitive environments.

From media relations and executive profiling to crisis communications and global PR campaigns, we help brands strengthen visibility, credibility, and long-term market presence.

Strategic communications, Australian PR, global media relations, and crisis communications support for brands where reputation matters.

TAKE THE 2 MINUTE PR VISIBILITY AUDIT

About Candice:

Candice Gersun is Chief Communications Officer of Candice Communications Consultancy & Advisory.

She has founded two PR agencies and held senior in-house communications roles within global multinational organisations, leading strategic PR campaigns for some of the world’s largest brands.

Today, Candice partners with CEOs, founders, marketing teams, and agencies to build credibility, visibility, and influence through strategic communications, PR, and reputation management.

With more than 15 years of experience across agency leadership and in-house environments, Candice brings a rare combination of strategic insight and hands-on execution. She supports organisations of all sizes — from founder-led businesses and SMEs to established enterprises — providing senior-level communications counsel on a fractional, project, ad hoc, or ongoing basis.

Experience Across Agency & In-House Leadership

Candice has built her career at the intersection of PR, communications, marketing, and reputation.

She has founded and led PR agencies, developed in-house communications functions, and advised leadership teams through growth, transformation, crisis situations, and high-visibility campaigns.

Her experience spans Australia, ANZ, APAC, the UK, Europe, and EMEA, with sector expertise including:

  • Technology

  • Professional Services

  • Entertainment

  • Healthcare

  • Consumer Brands

  • Emerging & Regulated Industries

This breadth of experience allows her to quickly understand complex business environments and develop communications strategies that are commercially aligned and reputation-conscious.

A Strategic Communications Approach

Candice specialises in integrating earned, owned, and amplification strategies to strengthen visibility, support brand authority, and improve digital and AI-era discoverability.

Her approach is grounded in the belief that PR should do more than generate media coverage. When strategically aligned, communications becomes a powerful business tool that builds trust, relevance, and long-term brand value.

Services include:

  • Strategic Communications

  • Australian & Global PR

  • Media Relations

  • Executive Positioning

  • Crisis Communications

  • Reputation Management

  • Campaign Strategy

  • Global Press Distribution

Advisory & Consulting Engagements

Candice is available for:

  • Fractional communications leadership

  • Strategic PR advisory

  • Crisis communications support

  • Reputation management

  • Executive communications

  • Campaign consulting

  • Ongoing communications partnerships

She works directly with businesses, founders, executives, marketing teams, and agencies seeking senior-level strategic communications expertise without the complexity of large agency structures.

Let’s Start the Conversation

Candice offers an initial consultation to discuss communications objectives, reputation priorities, and strategic PR opportunities.

CRISIS EMAIL SUPPORT

Crisis Communications & Reputation Advisory

Senior-level communications support for organisations navigating complex or high-stakes situations.

Available for urgent and ongoing engagements.

Australia and Global Media Coverage- PR & AI Visibility and Credibility:

Get featured in the media in Australia, the UK, Europe, USA, Middle East, Africa, Asia plus more countries…

We can target specific industries and both B2B and B2C publications.

Earned media gets you cited in AI and increases SEO.

Book a complimentary PR and communications consultation.

“Candice is a delight to work with. Smart, knowledgeable and trustworthy. She knows the industry and doesn’t overpromise. We were delighted when Candice got us our wish to get onto morning television to talk about GroupTogether. We have returned to Candice several times. Say no more.”

— Ali Linz, CEO & Co-Founder, GroupTogether

““I am thrilled with the results from Candice and her team. They secured articles in prestigious outlets like news.com.au, Daily Mail plus an interview on Studio 10. Their guidance and prompt communication were exceptional. I wholeheartedly recommend.

— Serene Lim, CEO and Founder, Gellae and Cup49

“The coverage secured was pentiful in high calibre outlets and of strong quality. Working together was seamless.”

— Hayley Kerrigan, Head of Brand, Cluey Learning

“In a world of PR, Candice is the genuine unicorn that you’ve been searching for!With the finesse of a magician, she has orchestrated media campaigns that have left us in awe.Every story is pure magic that makes our brand shine. Her relationships and contacts in the industry are second to none. Candice is an essential part of our marketing team and I could not recommend Candice Communications enough.”

— Simone Cadell, CEO, Tiny Tutus